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Monday, August 24, 2015

Bombay Exhibition Center - iPHEX 15

Bombay Exibition Centre - Mumbai

iPHEX 2015 is an exhibition that brings together the drugs, pharmaceutical and healthcare industry all under one roof. It is one of the largest showcase of Indian pharmaceutical products and technologies to a global audience. 

Check out some latest exhibition photographs here.
With over 400 overseas buyers from focus areas were invited to participate in the exhibition. Co-located with PHARMA Pro&Pack Expo 2015, a show for pharmaceutical machinery manufacturers, iPHEX 2015 offers the industry majors from India and all across the world a great platform to connect and do business.

The exhibition was held from 13 to 15 May; 2015. The exhibition photography was done for Norex Flavours Pvt. Ltd. 

  iPHEX logo
iPHEX logo

Front view of the Norex Flavours stall

The receptionist making notes of the visitors

The Norex Team

Mr. Vaibhav Agrawal interacting with business visitors

Giving away cards to the booth visitors

The exhibition front

Booth of Mankind Pharma

Business meetings in progress

Well design exhibition stall

Counter of exhibition booth

Monday, August 17, 2015

How to generate business from your website?

Generate business from your website

So you want to generate business thru your  website and acquire new clients?

This guide will help you do exactly that and more...

There are certain business steps, that need to be taken in order to make money from your website. The money comes from the  clients, so you need to increase the exposure of the website to reach the maximum possible potential clients. 

There are several methods, but be assured that 'earning and learning cannot be done Quickly!' It takes time, efforts and commitment to achieve online success. Yes, you have 'invest' money to make your website 'worthy' of generating interest. 

Here are the preliminary steps:

1. Identify your target audience :

Understand who are your target new clients, who will generate business for your company

Who are your existing client? What are the services or products that they avail of your company? Whom do you want to have a new clients? Does geographical distances effect your line of business?

Answer these questions, by writing down the answers in a notepad. It may take some time, but it will be building block of your online strategy. You may never know, there may be new client base or new markets that can be targeted!
Just by listing down and identifying the target audience, you will have the clear vision of the new clients that can be potentially added.  

2. Set realistic goals:

Always be realistic in setting goals, that you can achieve with the available time, efforts and financial resources

How many visitors do you want to come to your website? We will address the question of from where last, but for the time being, set realistic goals. Is your website brand new one or you are planning to take it to the next stage?

With decent amount of efforts, you should be able to generate 10-20% additional visitors, by following most of the points illustrated here.
Over time, you can upscale your website and online marketing budgets and strategy. 

3. Analyze the competition:

Shortlist the top 5 competitors

Who are your biggest competitors? How active are they on the online platforms? Do they regularly post on the social media platforms? Have a complete Excel sheet / table that lists your competitors, their websites, social media campaigns and search engine marketing campaigns.

Visit each of the your top five competitors website and note down the important features of their website.

Does their website work flawlessly on all platforms: desktop / laptop / tablet and mobile?

After you have visited, their website, check their Facebook and Twitter accounts. How actively are they posting on the social media platforms. What type of graphics and images are being used by them?

Do they have blog? If yes, visit the blog and read some of the blog posts. How regularly, do they post? After reading the blog posts, you will have a fair amount of understanding of the quality and quality of their blogging. Remember, in order to achieve online success, you will have to keep yourself one step ahead of them.

For example, if they are post once a week with a 500 words blog post, you will have to post twice a week with 1000+ words posts, along with custom made graphics and images.

Be ready to invest in good quality images/graphics. You can either hire a graphic artist or DIY. In any case, do not use copy righted material, it is illegal and brings the value of your company down, in eyes of the potential clients.

You need to check, how long your competitors have been online with a tool like, Easy Who Is. Just fill the form with the website address and it gives all the relevant information of the domain name.

Here is the example of the results of Whois records for our own website:

  • Domain ID:D3523963-AFIN
  • Created On:27-Mar-2009 06:30:05 UTC
  • Last Updated On:23-Sep-2014 10:36:47 UTC
  • Expiration Date:27-Mar-2020 06:30:05 UTC
  • Sponsoring Registrar:India Links Web Hosting Pvt Ltd (R51-AFIN)
  • Status:OK
  • Registrant ID:FR-0469efa2c002d
  • Registrant Name:Pashminu Mansukhani
  • Registrant Organization:Pashminu Mansukhani
  • Registrant Street1:72-D KAMGAR NAGAR
  • Registrant Street2:KURLA EAST
  • Registrant Street3:
  • Registrant City:MUMBAI
  • Registrant State/Province:
  • Registrant Postal Code:400024
  • Registrant Country:IN
  • Registrant Phone:+022.32980632
  • Registrant Phone Ext.:
  • Registrant FAX:+022.32980632
  • Registrant FAX Ext.:
  • Registrant email address guarded from harvesters
  • Admin ID:FR-0469efa2c002c
  • Admin Name:Pashminu Mansukhani
  • Admin Organization:Pashminu Mansukhani
  • Admin Street1:72-D KAMGAR NAGAR
  • Admin Street2:KURLA EAST
  • Admin Street3:
  • Admin City:MUMBAI
  • Admin State/Province:
  • Admin Postal Code:400024
  • Admin Country:IN
  • Admin Phone:+022.32980632
  • Admin Phone Ext.:
  • Admin FAX:+022.32980632
  • Admin FAX Ext.:
  • Admin email address guarded from harvesters
  • Tech ID:FR-0469efa2c002b
  • Tech Name:Pashminu Mansukhani
  • Tech Organization:Pashminu Mansukhani
  • Tech Street1:72-D KAMGAR NAGAR
  • Tech Street2:KURLA EAST
  • Tech Street3:
  • Tech City:MUMBAI
  • Tech State/Province:
  • Tech Postal Code:400024
  • Tech Country:IN
  • Tech Phone:+022.32980632
  • Tech Phone Ext.:
  • Tech FAX:+022.32980632
  • Tech FAX Ext.:
  • Tech email address guarded from harvesters
  • Name Server:NS5.INDIALINKS.COM
  • Name Server:NS6.INDIALINKS.COM
4. Work Hard & Long:

Put in long hours of efforts

As your competitors must have been online for a fair amount of time, you will have to make sure that you are ready to put in lot of hard intelligent work consistently, over weeks and months.
Be sure, to invest minimum of one hour per day towards the website and similar amount towards the blog and social media platforms. You may start off with doing it all by yourself, but it will be a good idea to hire professionals to handle these matters.

Irrespective of who manages the web content, you will have to provide the content. The external agencies should not be allotted the task of content creation.

They can curate the content, as per the requirements of the specific platforms, but at the end of the day, it is your business; and you know the best about it.
5. Have multi-pronged Approach: 

Do not put all your eggs in a single basket!

Info-graphic on Essentials of online business

Infographic on - Essentials of Online Business

Here is a simple trick!

Have the following in place:

a. Website
b. Blog
c. Social Media Marketing (SMM)
d. Search Engine Optimisation (SEO)
e. Search Engine Marketing (SEM)
f. Social Media Optimisation (SMO)

Yes, it looks daunting at first look, but with systematic approach you can handle all of them and take the road to success.

a. Website

Ensure that your website is responsive!

In today's world, it is important that your website works on all platforms and screen sizes. That is the simple and true meaning of 'responsive'.

There are two ways in which you can get your website responsive: Either get a website designed in HTML5 + CSS3 or get a website designed using any of the Content Management Systems (CMS) like Wordpress, Blogger, Jhoomla etc.

Ensure that the following are in place:

a. Good custom made graphics or images.
b. Unique and well researched text content.
c. Linked to blog or integrated blog.
d. Contact details on every page.
e. Inquiry form with just three fields.

Here is an white board animation explaining the advantages of a responsive website:

Once, you have the website up and running, check for broken links, spelling and grammar mistakes, layout issues. 

b. Blog

Blog - high quality content with unique graphics and images

Blog remains one of the  corner stones of online business generation via. content marketing. There are various platforms available to your for creating your own blog.

There are two approaches: an external blog or an integrated blog with your own website.

The most popular free blogging platforms are:

01. WordPress
02. Tumblr
03. Blogger
04. Medium
05. Svbtle
06. Live Journal
07. Weebly
10. Ghost

Tips for writing blog posts:

1. Focus: Always focus on addresses some issue faced by your target audience. The audience will read your content, only if it connects to them in some manner.

2. Unique Content: Posting content that is already present on other web platforms, will just not make your blog stand out. Add only, well researched topics in simple and easy to understand manner. The text content should be 1000 - 1500 words long and have clear high lights and bold text.

3. Images / Graphics: Do use copyrighted images. Either get the images designed for you, for click the images your self. Another way is to use royalty free images from websites like: 

c. Social Media Marketing

For marketing on popular social platforms like Facebook and Twitter, set aside a decent monthly budget.

Depending on your geographical location, products and services the budgets for social media marketing  will vary accordingly.

Here are some tips on Social Media Marketing: 

  • Set a specific goal for the conversion and start with a reasonably small budget. 
  • Keep checking the response regularly
  • Update the campaigns accordingly.
If done, in an effective and proper manner Social Media Marketing (SMM) can reap your business rich rewards and the Return of Investment (ROI) can be multiple times.

There are two ways to promote your business on Facebook:

Boost a Post

Boost your post
 A single post can be promoted. This is highly effective when you have a sales campaign or time bound offer. This can also be effectively used to promote some major activity / event of your company.

Promote Page

Promote your business page

Your company Facebook page can be promoted via. paid advertisements.

These are the objectives defined by Facebook for your campaign:

  •     Send people to your website
  •     Increase conversions on your website
  •     Boost your posts
  •     Promote your Page
  •     Get installs of your app
  •     Increase engagement in your app
  •     Raise attendance at your event
  •     Get people to claim your offer
  •     Get video views
d. Search Engine Optimisation (SEO)

SEO - One of the long running marketing game plan
One of the most daunting tasks for a business owner is to get their corporate website rank high on the Search Engine Results Pages  (SERPs).

The top three popular search engines, Google, Yahoo and Bing combined garner over 90% of the web searches!

Here are some tips:

1. Focus on quality content on your website.
2. Use unique content
3. Follow guidelines of Webmaster tools of the respective search engines.

e. Search Engine Marketing (SEM)

SEM - Yet another option to increase your business
This entails getting your website listed in the Search results ABOVE the organic results of SEO!

These are time bound paid advertisements on the search engines.

The major part of Google's revenue comes from its services of paid clicks called Google Adwords.

Google Adwords - A popular SEM tool

Here are some tips to run successful Google Adwords Campaign:

  • Create a list of keywords, which are related to your business. 
  • Sort the keywords and phrases in groups
  • Decide the per day budget you can afford.
  • Set the Geographical location/s where your advertisement will be displayed.
  • Select the target web pages where the user will be taken after clicking the advertisement.
  • Have Call To Action (CTA) buttons, clearly marked.

e. Social Media Optimisation (SMO)

You have to be present on popular social media platforms like Facebook, Twitter and LinkedIn.

Here are some tips:

1. Create pages on the Social Media platforms.
2. Link them to your website pages or home page.
3. Update the accounts and pages with good content and regularly.

Monday, August 10, 2015

Photographs of Tower Cranes

Here are some interesting photographs of tower cranes captured at Dahisar near Mumbai, with Canon EOD 6D mounted with Canon EF 24-105mm f/4 L IS USM Lens.

The industrial photography was done  from the neighboring buildings and construction sites as  well as on the top of the building where the tower crane was mounted. 

As it was a bright and sunny day shoot, all the photographs were taken hand held and with the Image Stabilization (IS) ON.

The photography could  have been done with the just launched Canon EF 11-24mm f/4L USM Lens; but this lens is not available in India at the time of doing this shoot in April; 2015.

The typical EXIF was as follows:

  • Make - Canon
  • Model - Canon EOS 6D
  • Orientation - Top left
  • X-Resolution - 72
  • Y-Resolution - 72
  • Resolution Unit - Inch
  • Artist - Pashminu Mansukhani
  • YCbCr-Positioning - Co-Sited
  • Copyright - DIGITAL STUDIO
  • Exif Offset - 360
  • Exposure Time - 1/320 seconds
  • F-Number - 8
  • Exposure Program - Aperture priority
  • ISO Speed Ratings - 100
  • Exif Version - 0230
  • Shutter Speed Value - 1/332 seconds
  • Aperture Value - F 8.00
  • Exposure Bias Value - 0
  • Max Aperture Value - F 4.00
  • Metering Mode - Multi-segment
  • Flash - Flash not fired, compulsory flash mode
  • Focal Length - 28 mm
  • Subsec Time - 16
  • Subsec Time Original - 16
  • Subsec Time Digitized - 16
  • Flash Pix Version - 0100
  • Color Space - sRGB
  • Exif Image Width - 5472
  • Exif Image Height - 3648
  • Interoperability Offset - 8958
  • Focal Plane X-Resolution - 3810.58
  • Focal Plane Y-Resolution - 3815.90
  • Focal Plane Resolution Unit - Inch
  • Custom Rendered - Normal process
  • Exposure Mode - Auto
  • White Balance - Manual
  • Scene Capture Type - Standard 

 Details of Canon 6D Camera:

  •     20.2MP full frame CMOS sensor
  •     4.5 frames per second continuous shooting
  •     1080p HD video recording with manual controls
  •     11-point AF system
  •     3 inch LCD with 1,040,000 dots
  •     SD Memory
  •     DIGIC 5+ processor
  •     ISO 100 - 25600 plus 50, 51200, 102400 expanded

Details of  Canon EF 24-105mm f/4 L IS USM Lens:

  • 24-105mm standard zoom lens with f/4 maximum aperture for Canon EOS SLR cameras
  • 1 Super UD glass element and 3 aspherical lenses minimize chromatic aberration and distortion
  • Ring-type USM system delivers silent but quick auto focus (AF); full-time manual focus
  • Image Stabilizer technology steadies camera shake at up to 3 stops; weighs 23.6 ounces
  • Dust- and moisture-resistant; measures 3.3 inches in diameter and 4.2 inches long

 Sample Photographs of the Tower Cranes:

Close-up photograph of tower crane cabin with operator
Close-up photograph of tower crane cabin with operator

Long shot of tower crane cabin with operator
Long shot of tower crane cabin with operator

Aerial Photograph of tower crane on construction site
Aerial Photograph of tower crane on construction site

Bottom view of tower crane cabin
Bottom view of tower crane cabin

Side view of tower crane lifting construction equipment
Side view of tower crane lifting construction equipment

Tower crane in action on a building construction site
Tower crane in action on a building construction site

Worker working on a tower crane
Worker working on a tower crane

Tower Crane on building construction site in Mumbai
Tower Crane on building construction site in Mumbai

Tower Crane - Work in progress
Tower Crane - Work in progress

Two tower cranes on building construction site in Mumbai
Two tower cranes on building construction site in Mumbai
For more industrial photography projects, visit our website: Digital Studio


Monday, August 3, 2015

10 ways to create content rich website

10 ways to make your website content rich !

10 ways to create content rich website

Would you like to drive more search engine traffic to your website? 

Does your current website, provide complete and easy to understand information on your services / products?

Do website visitors, email you for more information about their requirements?

If your answer to any of the above questions is a yes, then this blog post is for you.

Having a content rich website is one of the best ways to get good position in Search Engine Results Pages (SERPs) along with the benefit of having new customers, giving reason for current customers to visit your website again and build your brand.

Let us first define, what make a website rich in content?

A content rich website, is a stop solution provider for all or at-least most of your customer's queries and requirements.

Here the top ten ways, to make your website content rich; which in turn will make you rich :) 

1. Define the purpose of the website clearly.

Get a well designed responsive website professionally done

The home page, should convey clearly to the visitor, the purpose. Are you into retail selling? Do you provide specialised service to a niche industrial sector? Are you into a selected market segment that caters to B2B? 
Whatever, your service / product offerings, define it clearly.

Do not clutter your home page with your company profile, vision / mission statements etc.

2. Write lucidly

Write easy to read content

Do you expect majority of website visitors to have technical knowhow and to be tech savvy in your field?

For the vast majority of your audience, encountering technical jargon is a major put-off. 

Even if, your company is providing a technical product / service, there should be clear explanation in easy to understand language.

Aim to include information in small, easy to read and small paragraphs.

Use fonts like Arial, Times New Roman etc. that are generic and easy on eyes to read.

Font size again makes as impact on the overall readability and user experience of the website. As a rule of thumb, use 12 or 14 font size for text content.

For page headings, you can use 24 and 18 for subheadings.

3. Include appropriate images

Good images add value to the website

Create harmonious balance, between the text and images. 

Typically, for every 300 words, there should be one image/graphic.

Use only images to which you have copyrights or you can buy stock images online.

There are several stock images selling websites, here are some of the popular ones: 

In case, you are working on low / small budgets, consider including images from royalty free websites like Pixabay, Morguefile and  Stock.XCHNG

Graphics add value to the webpage, they are light weight and easy to understand. Graphics can be designed in-house or out sourced to professionals.
Graphics are generally line art drawing, that are easy to create and explain a point.

For companies / business, that have large collection of  images, the website should have an image gallery, that holds the best of the project / product images. Be sure, to reduce the image size, without compromising on the quality.

PNG (Portable Network Graphics) is good option to display quality images with minimum file size.

GIF (Graphical Interface File) are ideal to create animated files and other line art based images.

JPEG (Joint Pictures Experts Group) file format in ideal for photographs and images that are taken by cameras / scanned from documents etc.

4. Blog

Blogging adds content value to the website

Blogging is the cornerstone for content marketing.

You cannot keep on adding more and more content to your website, in order to provide the latest and comprehensive information.

Blog posts are an ideal manner to update your website visitors with latest news / events etc.

For content marketing, ensure that your have a professionally written blog posts that are well researched and supported by images/graphics/infographics etc. 

Here are some popular blogging platforms, that are used by small / medium business owners:

5. Add Graphs / Charts / Infographics

Graphs are easy to understand

Any information, that can be displayed in  table, should ideally be converted to a graph / chart.

A bar graph displaying the variations of income / sales in much more easily understood than a table depicting the same.

An infographic is an ideal media to explain a complex process / procedure to your website visitors.

Have a look at the infographic below, that highlights the contents of this blog post. 

Infographic on ways to create rich content website

Infographic on ways to create rich content website

6. Give Away: Downloads

Give free downloads for brochures, catalogs etc.

Create a download centre. One place, where the website visitors should be able to download company brochures, product catalogues and other information in PDF format. 
You can always increase the security of downloadable PDFs, by making them password protected or print protected and non-editable.

Keep in mind the file size! Do not upload heavy files, not many users would download a 100mb PDF. Reduce the PDF size and then get it uploaded by the website maintenance agency. 

7. Create animations

Addition of animations increasing the time, visitors spend on the web page

The website users tend to spend more time on a web page, that has animations included! That is a fact... not a sales pitch by me.

Include 60 - 90 seconds animation, that is relevant to specific topic of the page.

If you are a manufacturer, your CAD designer will be the best source of 3D rendered animations.

Get the animated video files edited by a professional video editor and do not forget to add your logo!

Custom made animations can also be character based with voice over or white board animations.

White board animations are interesting and can get a relatively complex point explained in a simple and easy to understand manner. 

8. Videos

Videos can be posted free on Youtube, Vimeo and other platforms

Long considered to be the magnets to which website visitors 'stick'; you cannot afford to ignore this one!

The biggest advantage of including videos on your website is: you can undertake video marketing on Youtube! 

Along with the uploading of the videos to, you can add links to your respective web pages and increase website traffic, generate leads and convert them to business.

9. Be Social

Add Social media website icons

Add social media sharing buttons throughout the website.

There are several free plug-ins available, that can be implemented off the shelf for your website.

Here are some examples:

10. Get in touch

Responding back to clients is important

Add a floating inquiry form!

There are various plug-ins for Wordpress, that allows you to create a floating form. Be sure not exceed the number of fields: THREE.

Report after report has proved that the number of website visitors who fill in the forms is reversely proportionate to the number of  fields in a form!

Ensure that, all the web pages have your contact details: Company name, Office address, Telephone numbers and link to Email ID.

In the contact us page, include a Google Map of your office, this will guide new visitors to your office.

Never stop - learning


Pay attention to the website content, it is a powerful way to communicate with your current and potential customers; domestically and internationally.