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Monday, July 27, 2015

How to shoot a product video

How to shoot a product video - A Complete Guide
How to shoot a product video - A Complete Guide

This guide illustrates how we can shoot and edit a product demo. The product we have taken is a very small product: stent. A stent is small hollow pipe made with specialised materials; is inserted in the artery of the person suffering from blockage of the artery due to fat deposits. 

Aim of product video:

The main purpose of making a product video is to demonstrate the features and characteristics of a complex product. Typically bio-medical and industrial products which have specific application and have complex nature of operation are good candidates for a product demo video. 

This video demonstration was also  aimed to illustrate all the aspects of the stent product. From packaging of the product to it application was demonstrated in the video. Being a bio-medical product, the simulated setup was done that enumerated a typical surgical environment.

The complete technical definition of a stent is: An intra-luminal coronary artery stent is a small, self-expanding, metal mesh tube. It is placed inside a coronary artery after balloon angioplasty to prevent the artery from re-closing. A drug-eluting stent is coated with a medicine that helps further prevent the arteries from re-closing.

The Equipment:

Cameras: Canon 6D and Canon 450D
Lenses: Canon 24-105mm f/4 IS and Tokina 100mm f/2.8 macro
Lights: Portlights - 2 numbers; each of 1000W; 3200 Kelvin
Flash: Digitek Speedlights

Porta lights with diffusion umbrellas
Digitek Speedlight for macro photography

Close-up of a 1000W porta light

Here is the complete product demo: 

Infographic on the steps involved in the video shoot of a product: 

Infographic on steps involved in product video shoot
Infographic on steps involved in product video shoot

The set-up: 

The setup was done on a sturdy stainless steel table, on which we arranged a green surgical covering cloth sheet. The lights were arranged at 45 degrees to the table. White background was naturally achieved by shooting on a while wall. We wanted to have a clean professional looking video. 

There were two main people; who were demonstrating the stent. 

The Shoot Breakup

As the demo shoot required video as well as photography, we did the photography first so that we can then focus on the video part of the shoot.

The Canon 450D along with Tokina 100mm lens were used for the macro photography. The stent was just 150 mm long and 5mm wide. Here are couple of the macro photographs captured.

Macro Photograph of stent taken with Canon 450D

Macro photograph of coronary stent
The macro photography was done with the Canon 450D + Digitek speedlight.

Here is the complete EXIF of the macro photograph:

  • Image Width - 4272
  • Image Length - 2848
  • Bits Per Sample - 8 8 8
  • PhotometricInterpretation - 2
  • Make - Canon
  • Model - Canon EOS 450D
  • Orientation - Top left
  • Samples Per Pixel - 3
  • X-Resolution - 72.00
  • Y-Resolution - 72.00
  • ResolutionUnit - Inch
  • Software - Adobe Photoshop CS6 (Windows)
  • Artist - Pashminu
  • YCbCrPositioning - Co-Sited
  • Exif Offset - 308
  • ExposureTime - 1/180 seconds
  • F-Number - 5.60
  • Exposure Program - Manual control
  • ISO Speed Ratings - 400
  • Exif Version - 0221
  • Date Time Original - 2015:05:05 20:10:39
  • Date Time Digitized - 2015:05:05 20:10:39
  • Components Configuration - YCbCr
  • Shutter Speed Value - 1/181 seconds
  • Aperture Value - F 5.66
  • Exposure Bias Value - 0
  • Max Aperture Value - F 2.83
  • Metering Mode - Spot
  • Flash - Flash not fired, compulsory flash mode
  • Focal Length - 100 mm
  • Subsec Time Original - 03
  • Flash Pix Version - 0100
  • Color Space - sRGB
  • Exif Image Width - 4272
  • Exif Image Height - 2848
  • Interoperability Offset - 1064
  • Focal Plane X-Resolution - 4865.60
  • Focal Plane Y-Resolution - 4876.71
  • Focal Plane Resolution Unit - Inch
  • Custom Rendered - Normal process
  • Exposure Mode - Manual
  • White Balance - Auto
  • Scene Capture Type - Standard
Along with the macro photography; general product packaging photography was also done. There general photography was done with Canon 6D + Canon 24-105 f/4 lens. 

Here are some product package photographs: 

Stent with its packaging

Contents of the stent package
The camera setting on Canon 6D was:

  • Shutter: 1/50second
  • Aperture: 5.6
  • ISO: 400

Stages of Product Video Shoot: 

There  were multiple re-takes done for each of the shoots. After the photography, we setup the various elements for the video shoot.

The starting animation was done in Adobe After Effects and editing was done on Mac Book Pro using Final Cut Pro.

The shoot is generally organised on the basis of the close-up, mid shots and long shots. For a product demo video, it is important to have video clips that are close ups and mid-shots. Long shots in which the demonstrator is shown, may be ignored all together. The handling of the product are one the most important video clips to be captured. Three to four re-takes are generally necessary, as the demonstrator may fumble at the time of handling the product.

In case of video shooting of such a small product like a stent, in addition to the mid and close shots, we also took macro video shooting. The product was mounted on a black roller and the 360 degree rotation of the product video was captured.

This product AV did not require voice over, hence text supers were used to illustrate the various features and characteristics of the product.

In case of the voice over, the draft script is taken from the client; polished by a professional script writer and then incorporated in the final video. A professional voice over artist is commissioned for the project and audio recording is done at a dedicated audio recording studio. Someone presenting the client should be present at time of voice over (VO) recording. This ensures that, the pronunciation of technical terms is done as per the industry standards and the resulting video can be of high impact.

A typical audio recording studio

Here are some of the stills from the shoot:

Opening Animation Screen

Stent Package opening shot

Demo of the stent prep stage
Full blown stent

Monday, July 20, 2015

How to use WhatsApp for Business

WhatsApp is available on mobile, tablets as well as desktops and laptops!

One of the most popular apps on every smart mobile is WhatsApp. 

Acquired by Facebook in 2013, WhatsApp has over 800 million users globally and can be used for business promotion, communication and marketing.

Advantages of WhatsApp for business:

  • WhatsApp is free for the first year and thereafter only 0.99$ per year. This makes is one of the most affordable and powerful method of communicating globally, with your business associates, vendors, dealers and clients.
  • Runs on any mobility platform: With complete support all popular mobile operating systems; Android, Windows and iOS, WhatsApp  offers seamless cross platform user experience.
  • Used by millions worldwide. Irrespective of the geographical location of the users, they can communicate with each other.
  • Real time communication: The next evolution of electronic communication was heralded by the hand phones aka mobile and WhatsApp enabled real time quick and affordable data exchange.
  • Supports text, audio and video: Similar to email but much faster and directly accessible to the target users, WhatsApp is just too powerful a tool to be missed by business owners and marketing people. 

Now that we have illustrated some of the advantages of WhatsApp, let us dive into how we can use in effectively in business. 

Here is an infographic explaining the business applications of WhatsApp.

Business Development with WhatsApp

How to use WhatsApp for Business development - A step by step guide:

1. Change the profile image to your company logo. Use any of the software editing tools to create a JPEG version of your company logo and use that image.
2. Update the Status to Your company Name along with corporate website URL.
3. Add all the business contacts in the mobile.
4. Create Business Group! Take permission before adding your members to the group. This may be your dealers / vendors with whom you do regular business.
5. Create Content: Generate WhatsApp specific content. Remember that mobile users have a much narrow internet bandwidth as compared to  Wi-Fi and desktop/laptop cable connections. Hence, always use low resolution images. Reduce the size of the videos which you intend to push.
6. Use WhatsApp to provide personalised service. One of the most effect business strategies is to directly get in touch with the clients and provide 1:1 service. This is a very effective manner in which Service Oriented Business can benefit the most along with small business and entrepreneurs.
7. Get a custom App developed for your company! One of the most powerful methods to stay in touch and convey messages to your loyal customers  is via your company app . You can promote the app using WhatsApp by posting the URL on the Google play / Apple iTunes so that  they can download, install and stay in touch with your company.
8. Use WhatsApp to get feedback from your customers. Customers love to communicate directly with the business owners for any technical / mechanical problems. This is most applicable in the manufacturing business. Your vendors can communicate in real time with you as a business owner can response in real time and resolve issues! According to a recent telecommunication survey, the response time for WhatsApp messages is 90 seconds, while the average response time for an email reply is 90 minutes.
9. Use WhatsApp for business events. Are you organising an annual meet of your vendors / clients? What can be better than sending the invites using WhatsApp! Get a designer to create a simple yet elegant business invite in JPEG format and send that using your WhatsApp group or individually.
10. Use WhatsApp for business promotion and product launches. Make Whatsapp announcements for the launch of a new service and/or a new product. People love to get the latest news and you will be benefited by increase in business revenue.

11. WhatsApp Calling. You call any one across the globe FREE with WhatsApp. Only a data rate needs to be paid for removing any worries about expensive international calls.

12. WhatsApp on Web. You can use Whatsapp on your regular desktop / laptop. This feature is available for Android users only.  
Use WhatsApp on your desktop!

Advantages of using WhatsApp on a Desktop or Laptop

Here are the most common reasons and advantages of using the desktop version: 

1.Ease of typing. Keying in fairly long messages on a mobile are just not comfortable to anyone! When it comes to discussing business matters, what could be better than typing on your desktop keyboard or laptop. Once you have synchronized your mobile with the Desktop version of WhatsApp, you are ready to go! 

2. Drag and drop images. You can comfortably drag and drop images from any where on your PC! Just make sure that the file's size is small, so that the recipient will download / view the same in the shortest possible time. 

 3. Attach videos. Business videos can be distributed easily with the WhatsApp on desktop. Ensure that the size is optimized for fast delivery and downloading. 

You can Sync your mobile by visiting this link: Web.WhatsApp

Monday, July 13, 2015

Best Product Photography in Mumbai and Navi Mumbai

best product photographs

Here are some of the best product photographs, that have been photographed at our Vashi;  Navi Mumbai studio. 

The photography was done with full frame 20 mega pixel Canon EOS 6D camera with Tokina 100mm f/2.8 macro lens. The lights were either studio lights or flash guns fired from two sides at 45 degrees angle.

In the post-processing the white background was added so that the emphasis was placed on the product. 

This wide range of products, showcases our ability to photograph a variety of technically challenging products and give world class results.

Here are the best range of product photographs:

Allen Key Stand
Allen Key Stand

Alloy wheel for cars
Alloy Wheel

Pure leather brown wallet
Pure Leather Brown Wallet

Hand tuffted rug made in India
Hand Tuffed rug

Phone for emergency in a elevators
Emergency phone for elevators

Photograph of mixer grinder
Home Appliance - Mixer - Grinder

Pure leather red handbag for ladies
Ladies red leather handbag

Pressure value photograph
Industrial pressure valve

Sterling Silver Ganesha Idol
Sterling Silver Ganesha Idol

Plastic can of talcum powder
Talcum Powder Can

Monday, July 6, 2015