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Monday, May 25, 2015

Home Appliances Photographs

Here are some of the product photographs of mixer grinders, done recently for Nishica Enterprises. 

One of the most challenging aspects of these photo-shoots is that the product is combination of  pure white plastic, stainless steel jars and semi-transparent lid. The complexity involved in the shoot, requires experience and complete control over the light setup.

The camera used was Canon 6D with Tokina 100mm Macro lens.

Here are some of the photographs: 

Mixer grinder jars with lids
Jars of mixer grinder

Crompton Mixer grinder (Model Mango)

Three jars of a Crompton mixer grinder

Crompton mixer grinder (Model: Frosty)

Here is the EXIF info: 

  • Shutter: 1/160 sec;   
  • Aperture: f/20;   
  • ISO 100
  • Manual;   Evaluative metering

Monday, May 18, 2015

Panorama with Canon 6D and Tokina 11-16

Panorama with Canon 6D and Tokina 11-16

Here is a 180 degree panorama shot from a terrace of a building.

Equipment used: 

Camera: Canon EOS 6D
Lens: Tokina 11-16 f/2.8

 This panorama is the result of stitching 6 photographs, shot with the camera held in portrait mode. All the photographs, were taken at 16mm. 

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio.

Monday, May 11, 2015

Types of Demo Videos and Budgets

One of the most popular methods to explain features of a product is using an audio-visual medium. There is a wide range from simple 2D animation to high end 3D animations and video shooting in full HD [1920 by 1080].

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio.

You can read our guide on corporate film making.

While product photography is popular and common for e-commerce based websites, product videos take the level of engagement with the target audience to the next level. 

Depending on the various factors like time allotted,  budgets and the message to be conveyed by the company, any of these 12 popular videos can be used. 

The simplest start from a video testimonial of  product with a few photographs of product added in the editing to a high level 3D animation with voice over and background music. 

The typical duration of the video should be between 120 second to 180 seconds, to keep the audience engaged and convey the product/service Unique Selling Points (USP).

It is generally a good idea, to focus on one product / service in each video, rather than trying to club multiple products and lose the focus and attention of the audience.

The following are the type of demo videos that will greatly enhance the sales of any product/service:

  • 2D Animation - Basic Level - These type of 2D animations are very popular with companies and small/medium enterprises who are on shoe-string budget and yet want a video presentation of their goods/services. The popular 2D animations software are: Sketching Tools, Bone Rigging, Layers, Onion Skinning, Frames, Color Palettes, Timeline, Convert to Vector Image, Brush Tool, Draw Freehand, Create Animation Paths and Trace Image. 

Here are couple of examples of basic 2D animations: 

  • 2D Animation - Advanced level  with Voice Over - These animations involve professional voice over (VO) recording done in an audio recording studio with the complete setup for recording high quality stereo audio. Background music is also added in the final stage to give professional touch. The editing of these video is typically done in software tools like Adobe Premier on Windows platform or Final Cut Pro on iOS platforms.
  • 3D Animation with/without Voice Over - Creating 3D animation video are more complex than 2D animation and in many cases (depending on the level of details) more than a, actual video shoot. A typical 3D animation involves software for : Modelling, texture and materials and animation features. Popular software are: Autodesk Maya, Autodesk 3ds Max, Autodesk Softimage, CINEMA 4D, Houdini and Light Wave. The biggest advantage is that the end viewer get to view the 360 degree rotation of the product. These demonstrate the complete features of the product and allows the viewer to understand the complex features that can be illustrated with graphics or text supers. The Voice Over also, adds to the explanation of the features of the product / service.
  • Live Action - Person talking and explaining a product / service. This is one of the simplest and easiest manner to create a product demo video. The background is generally white or corporate branding can be used create a professional effect. In addition to the person talking, professional voice over, text supers and animations can be used to explain the product characteristics and features. Depending on the industry and type of product being demonstrated, a suitable environment is created. For example, in demo for a medical device, the demonstrator is dressed in the proper attire with latex gloves, green surgical gown and face mask.
  • White Board - High level of story boarding and Voice Over. A whiteboard animation video is typically animation drawing on a white or similar board. The drawing is done by a professional artist and his / her actions of drawing are captured on video. White board videos are sometimes preferred over over forms of videos, as they result in very 'clean' looking videos and are popular of Youtube and Vimeo. Some popular software for creating whiteboard animation videos are: GoAnimate,
    Video Scribe and PowToon. 

Couple of example of White Board Animations: 


  • Moving Typography - Text and Animations with Voice Over.- Moving typography is also known as kinetic typography. These type of demonstration videos use text and motion to explain the features and qualities of the product / service. If used in innovative manner, a moving typography can have a good impression over the viewer. Combined with professional voice over and background score, we can create high impact short demo videos. Adobe After Effects is one of the most popular software to create professional moving typography videos. It is a good idea use to use maximum of 2 or 3 fonts, with simple white / black background, so that the emphasis on the content and the view is not distracted by background graphics / design elements. For audio effects and background music, stock music and audio effects can be purchased from various sources and incorporated in the video.
  • Animated Screencast - Capturing video of the screen with Voice Over. - This is one of the most effective methods to showcase demonstration of web based or local software products or services. A screencasting software like Camtasia Studio is used to the capture the action happening on screen. The text typed with keyboard as well as the mouse movements are captured. Once the screen capturing is completed, the video editing stage includes adding background music, professional voice over and visual effects.
  • Stop Motion - With Character animation - Also known as stop frame, this video animation is an animation technique to make a physically manipulated object or persona appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence.
  • Video Infographic - Video shoot of a person along with animations. - A high level of video production which involves video shoot, voice over, animations and graphics. The predominate feature of these videos is graphics and a presenter to demonstrate the product or speak about the services of a company.
  • IPad/iPhone - Apps dedicated to deliver training/demos - These are relatively new type of videos that are showcased on small screens and utilise low bandwidth. Any of the above mentioned video making tools / types can be incorporated in these demo apps. Care should be taken, to make the final video effective as well as small is size, as most users are not comfortable downloading very large apps / videos on their mobile / hand held devices.
  • Video Testimonial - A person talking about a specific service/product - One of the popular manners to illustrate the highlights of a product / service is by capturing a video shoot of an actual user of the product / service. These videos are very effective in conveying the message of trust, reliability and ease of use of the product. Many FMGC companies rely on video testimonials to convey the trust worthiness of their products. Video testimonials are also used in fields like medicine and  law where trust is of paramount importance.

Sample of Product Demo Video with background music:

This infographic illustrates the 12 common and popular video types. (Click to enlarge)

Different typesof demo videos for products and services
Types of demo videos and budgets

Monday, May 4, 2015

Advantages of Corporate Films

There are various benefits and advantages of having a high impact corporate film, that promotes your company to the next level of global competition.

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio.

Here is an animation video, explaining the advantages in simple manner:

You can read our complete guide to corporate film making.

Here is an infographic displaying the information in an illustration: 

Benefits and advantages of corporate films and videos
Advantages of Corporate Films

Here are some more advantages of having an high impact corporate video:

1. Reaching out to global audience: In this highly competitive world and in order to expand your overseas business, a corporate video will instil a high level of confidence in your expanding global market.

2. Brand Building: The corporate videos are one best ways to build a brand for an Indian company. Want to enhance your brand and reach the global audience? A professional corporate video, will take you miles ahead of your competition.

3. Showcasing your vision and mission: A high impact corporate film, will ensure that you are able to communicate with the target audience clearly and visually illustrate your future vision of the company.

4. Trade shows and business meetings: A professionally made corporate film, will ensure that your company as an Audio-Visual presence at all the trade shows, exhibition and business meetings. 

5. Reaching New customers: Corporate video that has been targeted to the appropriate prospective clients along with online marketing will bring in new clients and positively impact your bottom line. 

The typical shelf life of a corporate AV is 2-3 years, which is adequate to portray the company and drive the benefits. With advancements in video and audio technologies, there will be better options and features in the future to explore.