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Friday, September 20, 2013

Machine Photography at Pune

Machine Photography at Pune


Here are some of the machine photographs taken at the  Pune plant for Cummins India Ltd.

A large amount of  post processing was involved in the Adobe PhotoShop, so that the exact match of the product was achieved.







Friday, September 13, 2013

Furniture Photography in Mumbai

Furniture Photography in Mumbai and Navi Mumbai

There are various types of furniture's that are required to be photographed either by the manufacturing company or by the marketing agency. 




The following are the common type of furniture's,  that are photographed:
·      

  • Chairs
  • Tables
  • Sofa sets
  • Recliners
  • Divan
  • Beds
  • Stools
  • Desks
  • Cupboard
  • Filing cabinet
  • Wardrobe


The photography is done either at a large studio or in most of the cases, the studio is setup at the site where the furniture is made, as it is not very practical to transport them to the studio in the most of the cases due to logistics and costing of handling involved.
The lighting setup changes as per the requirements of the client as well as depends to a large extent on the furniture material, based on the materials used, the furniture can be classified into following types: 

  • Wooden furniture
  • Bamboo furniture
  • Wicker or rattan furniture
  • Metal furniture
  • Plastic furniture (a.k.a. acrylic furniture)
  • Glass furniture
  • Concrete furniture
  • Stainless Steel furniture

Lighting setup:

In most of the cases, two lights placed at 45 degrees to the furniture are adequate to light it, in addition to the ambient light of the showroom / factory. The lights are placed at the same height as the furniture so that maximum details are highlighted. In the case, of wood carved furniture or antique furniture, the lights are placed in such a fashion, that the intricate details of the carving and fine work done is displayed clearly.

Using models along with furniture:

For advertising type of photography, in some cases, if the art director requires to have a male/female model to be photographed along with the furniture, the entire lighting setup and the studio set changes. These type of photographs are generally used for marketing of high end furniture's that may have intricate designs and belonging to bespoke collections.

Furniture photography real world setup:

In high end furniture products, it becomes important to showcase the products in real life scenario and not as a cut-out image. The setting up of such a shoot requires arrangement of not just of the furniture, but also of the lights, accessories and other supporting furniture items.






Thursday, September 5, 2013

Photography from Elevations

Photography from Elevations


There are several options for taking photographs of buildings, factories and other places from an elevated height. Before, we illustrate the advantages; here are some of the popular ways in which the elevated photography can be achieved:


  • From adjacent structure
  • Step ladder
  • Boom lift
  • Drone / quad-copter


Each of the methods has their own pros and cons. 

For example, getting permission to shoot from the adjacent or nearby building in most of the cases is not easy and in most of the situations, written permission may be required.

Step ladders are generally, available at most of the construction sites and industrial units. The maximum general height, from which the photography can be done, is from about 10 feet of height.

Boom lifts are a very option, as they offer heights ranging from 40 feet to 60 feet. In addition to the height, the booms lift offers complete flexibility in terms of distance, height and angle at which it can be positioned. The boom lift operators can vary all the parameters and offer various options to the photographer.

Drone photography using UAV (Unmanned Aerial Vehicle) mounted with small but powerful cameras is becoming increasingly popular. One of the most popular digital cameras that is used is the Sony RX100 for still photography and Go Pro Hero 3 for capturing video footage. Although, it is possible to mount a D-SLR, the heavier weight results in much less flying time.

Here are some samples of elevated photography: 



Industrial elevated photography