There are two approaches to taking jewelry photographs, one if the stand alone jewelry shots taken in a specific theme based background or with plain white background and second approach is to shoot the jewelry on a model.
The complexity of the photography of jewelry with models, increases multi-fold due to the inherent nature of the photography. There are various aspects to be considered when taking photographs in a specific manner.
The following points have to be considered while such a shoot is under taken:
1. Client's Budget: To a very large extent, the budget sometimes, defines the final outcome. The choice of the model to settings of the lights are some of the factors directly affected by the client's budget. What is the client looking for? High end photographs for international publications or giant sized hoardings to be splashed across the country? Or is the end use of the photographs going to be getting a catalog printed or maybe only web use.
2. Model selection: Depending on the photographer's choice and the model coordination agency, a model maybe selected based on the availability and schedule of the shoot.
3. Photo-Studio: Any decent sized photo-studio should be sufficient for a close up photograph of the model with jewelry. As full length photographs are not required, a relatively smaller place of 10' x 15' should be adequate.
4. Lights: Depending on the final requirement, one or two lights should be enough for the shoot. in some cases, just a main light coupled with a reflector should be good enough to highlight the jewelry.
5. Apparel: As the focus is on close-up photographs, the model generally wears a tube top, so that there is no dress visible in the photograph. Cropping of the photograph, should be avoided as much as possible and emphasis should be given to the jewelry and model's face, hands, neck and shoulders.
6. Makeup: The make-up artist plays a crucial role in these type of shoots. There must be subtle makeup, so that the attention of the viewer is drawn towards the jewelry and not towards the model. The makeup artist must ensure that the make-up is applied evenly, so that there are no dark areas or skin tone differences visible.
7. Hair Stylist: One of the popular hair styles used in these types of shoots is to have the hair tied upwards and only couple of hair strands are dropping down.
8. Post processing: Once, the photography session is done, the post processing artist works closely with the client to achieve the desired effect. One of the popular options is to convert the model to b/w and leave the jewelry in colour and also enhance the effect of the jewelry with sparkle etc.
Depending on the number of changes, it may take as much as a full session of 8 hours to shoot 20-30 jewelry items, which again depends on the choice of the client to have variations on the makeup / hair styles etc. Sometimes, multiple angles are photographed of a single piece of jewelry.
Here are a few samples:
|Front facing model with jewelry|