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Saturday, April 21, 2012

Commercial Photographer in Mumbai


One of the most popular genres of photography is commercial photography.

Commercial photography is generally undertaken by professional photographers who have devoted considerable amount of time, efforts and finances in developing the art as per their personal choices as well as the requirements of their clients. The various genres of commercial photography include fashion / glamour photography, events photo-shoots, corporate events, conference meets, banquets etc.



A very popular and common commercial photography assignment under taken by the professional photographers is wedding photography. Generally, this involves covering just the wedding day but other important rituals and functions preceding the wedding day.

In the pre-digital days, it was a daunting task to undertake a photography assignment. The limitations of olden camera equipment, heavy lenses and the fact that there was no room for error, led only the “real” photographers doing the best of the jobs. With advent of digital photography, the dynamics of the entire commercial photography underwent a paradigm shift.

The entire lineage of old studios with dark rooms, chemicals and staff were replaced with the digital darkroom software like Adobe Photo Shop, Apple Aperture etc. While these two remain the most popular editing software, there are plethoras of free editing software available online that many of the amateurs prefer due to the daunting costs of commercial editing software and flexibility to experiment and learn with minimum / least cost.

A commercial photographer today is equipped with: digital camera typically above 18 Mega Pixels, dedicated external strobe flash, light weight tripod, memory cards and sometime external flood lights. The most expensive set of equipment is generally not the camera, but the range of lenses required to cover an event or complete commercial assignments that require a wide range of subjects to be covered. The best example being, the industrial photography assignments in which the photographer is expected to capture the top-management photo-shoots as well as the industrial processes which may involve the making of parts, melting of steel, foundry photography.

Commercial photography, although challenging may not be that well paying, as many of the clients fail to understand the efforts involved in the actual photo-shoot followed by hours of post-product and editing done on the images to make them appealing to the target audience. The most common usage of the commercial images is magazine, brochure, product catalogues and the client’s web site and presentations.

For each of the final platforms on which the photograph is going to be delivered the editing and post-processing requirement changes variedly. For example, if the final output platform is going to be website of the client there is no need of working on the print quality images, resized images which cover the entire project will suffice.


Commercial photography offers many practical and logistical challenges for the photographers. The industrial photographers are required to know the location, time and have to study the various angles at which the photograph can be captured. Sometimes, on location photography may be done in the night, when there is lot of external artificial lighting setup for giving the optimum effect.  


Visit examples of commercial photography by  Industrial Photographer 

How photographs are read


The old age adage, ‘A picture is worth a 1000 words’ has been true from time immemorial. The adage, had been derived long before the advent of photography as we know it, in fact it is even older than the invention and evolution of photography. The earliest, references point to the Renaissance period artists who painted on canvas, paper etc. using various drawing materials like charcoal, water colors, oil paints etc.



In modern parlance, in this digital age and with easy and affordable availability of digital cameras there are millions and millions of photographs been “taken” by general public, amateurs and professionals on varied subjects and locations. With almost, no thought given to the technical and aesthetic aspects of the photography, people just click images, which are generally mundane in nature to say the least. This results in disappointment for the viewer as well as the photographer, why?

The answer lies in how the photographs are read by the viewer. What is being conveyed by the image, where it is displayed on screen or printed on standard 4”x 6” photography paper, is important? Why do most of the photographs “fail” to communicate anything and generally assigned to be only archived in the hard disk and almost never visited again?

There is a deep connection between the photographer and the photographed image. What the photographer wants to convey is very evident by the medium of his photography. But does this message get translated to high-impact emotion to the viewer? In most of the cases, the answer is NO.

The interpretation of every photograph depends on various factors, mood of the viewer, location, presentation, medium and manner in which the photograph is displayed and where it is being displayed. It is a well know fact that human interpretation of a same object changes dramatically due to ambience and location. For example, a viewer’s experience after going through an exhibition being held in a high end art gallery will be very different than viewing the same photography exhibition held for a charity organization.

The emotion conveyed by the photograph has to be conveyed to the viewer in the best possible manner for the highest impact. The photographs are read in conjunction with various other factors as illustrated above but there is one aspect that helps a photographer to communicate effectively is to ‘capture’ photographs that are minimalistic in nature, clear to human eye, free from technical photographic flaws and draw the human eye from edge to the central figure in the photograph and then again view the entire photograph in its totality.  

In addition to the above points, in many cases, photographers add caption / title to the photograph with is a good idea to guide an uninitiated viewer towards the subject of the photograph. Although, most of the times, captions are adequate, there are some photographers who supplement their photographs with description and their own interpretation of the situation. There being no standard practice in displaying photographs, it is completely at the discretion of the photographer.

Although, a written word requires a reader knowing the specific language, there are no such boundaries on reading a photograph, which makes photography cross all manmade boundaries and reach out globally.


Read visually some of the best commercial images by Industrial Photographer

Friday, April 20, 2012

Challenges of Rule of Thirds

Challenges of Rule of Thirds

One of the most common “rules” that are applied by the amateur and professional photographers is the Rule of Thirds.  The rule of thirds, states that ideally the subject of the photograph should be at the junction of any of the four lines that divide an image in nine sections.

While, this rule along with rule of Golden Mean have been practiced for a long with and advocated in many articles and books, in real life situations, they become inhibiting factors.


On an average, when photography is done for friends and family, there is no scope of applying these rules. Even in the commercial and industrial photography, there requirements are very much difference and in-fact, most of the situations demand ‘breaking’ of these rules and delivering as per the brief given by the client.

One type examples is the genre of corporate photography, in which photography assignments are given to professional photographers to photo-shoot the top brass of an organization. All the subjects have to be bang in the middle of the photograph and there is little or no extra space to apply the rule of thirds.

The main area of application of the rule of thirds is the fine art photography. Fine art photography is the genre of photography in the photographer has the complete freedom to express his creativity as best he thinks is appropriate to hi target audience.

In nature photography, say of animals and birds, getting the subject at any of the four points of ‘interest’ as enumerated in the rule of thirds is not just difficult but also not desirable. Imagine, a photograph of an eagle flying in the sky with 60% of the photograph filled with ‘empty’ blue sky and the main subject of the photograph the eagle in this case relegated to one of the corners.  

One of the best manners to overcome the challenges is to ‘practice’ breaking it with innovative composition and other photography techniques to highlight the subject and yet no make the photograph contrived. One of the worst practices is to adhere strictly to the rule even at the price of composition and overall aesthetic appeal of the photograph.


Although, aesthetically the photographs look “balanced” there is always the danger of keeping the main subject of the image way off the intersections, relegating the subject to a corner and leaving too much of empty space. This results in somewhat awkward looking photographs and leaves a feeling of incompleteness in the overall visual impact of the photograph.

The challenging aspects of the Rule of Thirds, have been overcome by all great photography legends, who deliver not only world class results but also generate great interest in their work from the critics as well as the target audience. The truly great artists transcend all geographic boundaries and become legends. 

Visit: Industrial Photographer  for many Rule of Third adhered images.