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Wednesday, August 22, 2012

Shooting video with DSLRs

Shooting video with DSLRs

Gone are the days when you would be using a camcorder for video shooting and another camera for taking photographs. There has been a paradigm shift in the last couple of years; all DSLRs are now equipped with video capturing mode and the best thing is most of them capture in full High Definition (HD) resolution of 1920 x 1080. Many manufacturers of popular point and shoot cameras also have included the video capture feature.

One of the popular applications of shooting videos is for industrial videos and corporate films.

Perhaps you have thought about shooting videos with your DSLR. Maybe you've even taken some baby steps towards this. You probably already know how to capture compelling images with your camera. To make the leap to shooting video, there are some additional things to consider. The good news is that your photography skills give you many of the building blocks necessary for shooting video.

Here is an article just for you, if you are a photographer who might want to start shooting video with your D-SLR:

It is important to master basic photography before shooting video; as the tools of photography offers all the basic tools required for shooting good video:

  • Composition
  • Lighting
  • Color balance
  • ISO settings
  • F-stops
  • Focus
  • Lenses
  • Depth of field

These are the basics of photography and there are always more important and technical topics to be handled like looking at color, texture, patterns, line, space, and so on when shooting dynamic photos.

Begin to master those and photographers only really need to add one more skill to shooting video: camera and subject movement. The other issues deal with recording audio and utilizing an eyepiece for outdoor shooting.

Camera movement

Photography means "writing with light", while cinematography - the art of photographing cinema projects - means "writing with motion (and light)."

Fundamentally, videographers aren't just working with one frame or a series of frames to tell a visual story, but they're dealing with 24 (or 30 frames) per second.

Here are the four options when considering camera movement:

  • Camera remains still and subject remains still
  • Camera remains still and the subject moves
  • Camera moves and the subject remain still
  • Camera moves and the subject moves

It's up to you to decide which permutation to use for each shot. But there must be a way to know when you could move the camera.

Don't move a camera just for the sake of moving it. If the scene you're shooting is mostly still, then choose to move the camera at the climax of the scene - at the moment it really counts.

On the other hand, if the camera moves a lot during a scene, than lock it down during the climactic moment. There's also the consideration of when the subject moves from one point to another.

One of the biggest advantages of using a DSLR for video shooting is the range of lenses available. You already have collected some lenses for the photography, now just upgrading the camera to the latest version with video shooting capability with open your vistas in the world of video shooting.

In the recent times, even professional cinematographers have started using camera like Canon 5D & Canon 7D for shooting cinema quality footages. With advancement in post processing, it becomes possible to create the final ’cinematic’ effect film.

Sunday, August 12, 2012

Pharma Photography at Hyderabad

Pharma Photography at Hyderabad Plant

This is the one of the latest pharma photography done in the month of April, 2012

Saturday, July 28, 2012

The Art of Taking Candid Portraits

The Art of Taking Candid Portraits

Taking good portraits requires planning and fore-thought from the photographer as well as the model or the subject. There are many points that you as a photographer should keep in mind, before you can embark on the journey as professional or hobbyist portrait photographer. 

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio. 

photograph of an executive with formal suit
Executive Photograph

Location: Where the photography is going to take place? Is it indoors or outdoors? If it is indoors, is it a residential setup or a corporate office? How much light is available and what types of lights are these, tungsten, fluorescent or combination of both?

Also, keep in mind that when you are required to travel outside city, carrying additional equipment will be cumbersome and you may have to incur additional costs in transporting it.

Outdoor location photo-shoots are more challenging as the local weather conditions may throw some new surprise elements. What time of the day you will shoot depends on the subject or model’s comfort level, attire and your own expertise in handling the situations. Most of the professional photographs, shoot on locations that are popular like beaches and in front of famous monuments like Taj Mahal, Leaning Tower of Pisa etc. In order, to avoid excessive glare of the sun, many professionals shoot in the ‘golden hours’. The hour after sunrise and before sunset are considered good, as there are no hard shadows and the temperature also more soothing.

During noon time, with the sun blazing overhead, you can experiment with large diffusers available commercially or you can get them custom made as per your requirements and specifications.

Light: Photography is all about light. Whether you are shooting indoors or outdoors, the light will play a crucial role in the final results. There is a limitation to the amount of post production manipulation that you can undertake in editing software like Adobe Photo Shop. One of the best sources is the natural light: Sun. The best of the portrait photographs can be taken in natural light with couple of reflectors and maybe diffusers. How the reflectors and the diffusers are used, depends entirely on your creativity and the results expected from the photo-shoot.

Artificial lights can be tungsten or fluorescent. You will have to transport the lights and may require assistance from your friend or hired helping hands.

Another, manner in which portraits are shot is using a dedicated external flash unit, either mounted on the hot-shoe of the camera or off the camera using a trigger. The direction of the light will make lot of impact on the final result. In most of the cases, you can bounce the light from the white ceiling or in some cases, from a white sheet of plastic or board.

Subject: A lot depends on the subject who will be photographed. Are you clicking formal photographs or informal ones? Are you shooting a man, woman or a child? What mood are you trying to capture?   There are many points and issues that have to addressed, before you can embark on portrait photography.

Capturing the mood is the key to good portrait photography. One of the key points is to communicate openly with the model or person who is going to be photographed. There are entire books written on this subject and investing in some of them will be a good move.

Portrait photography is rewarding monetarily as well as creatively. You can explore, the various styles of other renowned photographers and develop your own unique style to create visually arresting images, that are cherished by your subjects as well as you feel proud to add to your portfolio.  

Corporate Photographer

Sunday, July 22, 2012

Advantages of Elevated Photography

Advantages of Elevated Photography

Taking photographs from an eye level is a good practice when you are engaged in the art of street photography or portrait photography. Eye level photographs will engage your viewer in a direct manner and will convey the emotions, expressions and feelings of the subject or model in the fullest possible way. Elevated photography is another genre of photography often neglected or avoided by new comers and amateurs.

Elevated photography is not aerial photography. Aerial photography involves photography done from an aircraft, helicopter and sometimes hot air balloons. Aerial photography is best left to professionals hired by governments and corporate entities with special requirements and to the select few hobbyists with deep pockets.

Elevated photography can be undertaken by all and sundry. All you have to do is raise yourself higher than the eye level of the subject/s. This is not very difficult and in most of the situations there is always a something available on which you can climb and take photographs.

In many cases, all you have to do is to climb on a chair, stool or even a table. Always, keep your safety in mind and give it due importance. You can always take assistance from someone to hold steady the table or chair so that you get the additional support and confidence and you can focus to taking the photographs.

Remember that elevated photography is best done for group photographs in which you should ideally cover all the people and each individual’s face should be visible. Form a small or medium group of people in a half round circle and make them smile or laugh, so that the photograph is engaging and you have the desired image. Always communicate with the people, keep them motivated and keep them informed about the type of photograph you are planning to take.

In industrial photography or corporate photography, you may either climb on an industrial ladder or in some cases climb to the higher floor and capture the large crowd. Some professional photographers use cranes in which the photographer climbs and takes pictures.

Elevated photography is used often in industrial photography of machines, when you are required to take photographs from top angle of the machines. Taking photographs from a certain height always adds dynamism to your photographs and allow your audience to view another perspective of the same machine or object.

Always avoid taking pictures of children from a height, as this results in weird and awkward looking pictures, with their heads and faces blown out of proportion to the body.

In landscape and architectural photography, it will be more challenging to take photographs from a higher angle. One trick is to mount the camera on a tripod or monopod, set the timer to shoot after 10 seconds and raise the setup as high as possible. In these cases, you can have an added advantage by   using camera that has rotating LCD screen that will allow you to view the scene from that angle.

Safety Measures

Taking pictures from an elevation is a good idea to get a different perspective of the landscape and is worth the extra efforts required to achieve it. With practice and innovative usage of the props available on the location, you will gain confidence and add another feather in your photography skills. Remember that no photograph is worth taking any risk to your life or limb.

Always keep safety at top of your mind. Once, you have climbed a stool or ladder, composition of photograph becoming a bigger challenge. Always, climb down and re-arrange the stool, chair or ladder and then re-compose your shot, never lean forwards, backwards or sideways.  The extra efforts required are always worth it and will ensure that you enjoy your photography as a passion, hobby or profession for a long time to come.

There are many advantages of taking pictures from a height, with added main bonus as getting a unique view point of the location in front of you.

Sunday, July 15, 2012

Advantages of Low Angle Photography

Advantages of Low Angle Photography

One of the most popular angles to shoot is from the photographer’s standing point of view. While this is fine with landscape and other general purpose photography, it does not create high impact visually arresting images.

Most of the professional photographers, who have mastered the art of photography by experimenting and self learning, produce stunning and engaging photographs that have been taken from low angle. In landscape photography, the foreground can be captured in detail when the photographer is really low and almost lying on the ground. You can always experiment with low angle photography by going low on the floor and take more  engaging photographs.

The low angle allows the viewer a fresh and different perspective of the same scene or situation. In many cases, the low angle provides a vantage view of the location and allows the viewers to explore new perspective of the monument, landscape and sometimes events.

In most of the digital point and shoot as well as SLR cameras it is difficult to get the low angle perspective as the photographer can not view the scene through viewfinder or LCD screen. However in the recent past, some mid-range and DLR cameras have been equipped with tilt or swirl LCD screens. These LCD screens allow the photographer to view the scene by twisting / turning the LCD screen and keeping the camera almost or touching the ground/floor. In case, the floor or ground in not clean or dirt free, the photographer can keep a protective cloth or plastic sheet below the camera and shoot.

A useful accessory, in low angle photography is a small sturdy table top tripod of about 6” (15 cm) in height. This provides more versatility and allows the photographer to capture steady shot in low light conditions like sun sets, twilight etc.

Another important accessory that can be used is a remote control or time release controller to take photographs. Once the camera is setup mounted on the small table top tripod, the composition is finalized and actual shooting can be done from a comfortable distance by using a remote control device. Most of the modern Digital SLRs are compatible with either third party remote controllers or from their respective manufacturers.

Low angle photography can also be used in events and parties that are organized at various occasions. One more advantage, of low angle photography is to capture motion blur of the dancers and performers on the stage. The low angle perspective gives a fresh view point to the audience and adds to the overall excitement of the event.

Capturing children at play from their eye level or lower is yet another advantage of the low angle photography. Photographing children from standing position results in awkward angles and gives a ‘head-on’ perspective. The facial expressions and the innocence can be captured very well when the photographer explorers, experiments and implements low angle photography. When you are clicking photographs of children during any event or function, be sure to go down to their eye level and capture the moments. This will create high impact images, that will have a lasting impression.

In some cases it may not been possible to shoot at low angles, like crowded markets, street photography or travel photography, it is always worth the time and efforts in exploring this type of photography to gain new perspective and take the photography to the next level of expertise.

As professional industrial photographer, based in Mumbai & Navi Mumbai I provide high quality images for my esteemed clients.

Monday, July 2, 2012

Taking Good Photographs at Mid-Day

Taking Good Photographs at Mid-Day

One of the most common vacation and trip photographs taken by you may be during the mid-day period with the sun over head or at acute angle. This result in photographs that are either over exposed, your friends and family members are shading their eyes with hands or worst squinting. This article illustrates simple ways in which to achieve good photographs even during the mid-day period.

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio. 

Some of the practical ways to overcome the difficulties and challenges have been illustrated below:

Shooting in Shade

It is not necessary to shoot directly in sunlight, find some shade nearby. Maybe, there are some trees, a shack or a a nearby restaurant, that will provide some shade. Irrespective of whom you are shooting, they will be more comfortable in shade, out of the sun glare and in lower temperatures.

You will have to keep in mind the direction from which the sunlight is falling on your subjects, are there excessive shadows below the eyes? Is the area under the chin completely dark? Feel free to use either the in-built flash or dedicated external flash unit mounted on the hot-show of the camera.

Another trick is to use reflectors to reflect the sunlight to shadow area. Use can use white cloth, plastic sheet or thermocol sheets. Irrespective of your choice, the aim is to avoid dark shadows on subjects face.

Extra care must be taken when shooting below trees. With wind continuously shaking and moving the branches, the sun light that falls on your subjects will keen on varying. In case, you are looking to achieve an  artistic look, the subjects will invariably have checkered light formations on them.

Using Diffusers

When you are engaged in professional photography, it will be value for money, if you invest in a set of diffusers. Diffusers, as the name implies, diffuse the sunlight, so that there are no harsh shadows on the model or subject. Depending on your project requirements and budgets, you have today a wide range of commercially available diffusers in the market.

If you are a startup or amateur photographers, you can always experiment with home-made diffusers. You can easily   make diffuser by stitching a pure white cloth or bed sheet over a metal or wooden frame. You will of course, require assistance of some friend to hold the diffuser between the sun and your subject.

The best diffuser is provided FREE by nature: clouds. One of the best photographs has been taken by professional photographers in overcast or cloudy conditions. But, then having a opportunity to shoot under ideal conditions, is just not everyone luck.

Using Lights

Yes, you can and use light to overcome the shadows cast by the sun. Depending on the Sun’s position, you can use dedicated flash/s lights to create the required effect. Always use the flash with diffuser that is mounted on the flash unit. This results in pleasing photograph with soft tones and no hard shadows. This technique, can be used when your subject’s back is towards the sun, not always 100% but sometimes at an pleasing angle, will also do the trick.

The aim of a good photographer is to ensure photographs that are as perfect as possible and eliminate the unpleasant effects caused by shooting during mid-day, when there is no other option.  Feel free to experiment with the tricks given in this article as well as your own. You can always come  up with your own unique style and create some masterpieces.

Corporate Photographer

Friday, May 4, 2012

Photographing in Invisible Light: Infra Red Light

Photographing in Invisible Light: Infra Red Light

The ‘normal’ light conditions are available in general situations and it been estimated that an overwhelming majority of 98% photographs are taken in visible light.

However, as elementary physics has taught us the range of light goes much beyond the normal light. Normal light has wavelength range of 400 nm to 780 nm. As we move towards the shorter wavelength bandwidth we enter the ultra violet range and as we move towards longer wavelength we encounter Infra Red (IR) light bandwidth with wavelength approx. 300 micrometers.

Most of the modern day digital cameras are sensitive to IR light are capable of capturing images in IR bandwidth.

But, why bother with capturing photographs in the IR? The answer is simple: the resulting images are surreal and almost magical in appeal. The normal photograph with green leaves and grass of the foliage suddenly transforms into silky white scene with type shades for other objects.

Once, simple way to find if your camera can shoot / capture IR images, just point your camera towards your TV remote and if you can see a white spot emitting from the remote, then your camera can shoot / capture IR. Else, your camera is not sensitive to IR light and will not capture any such images.

IR Photography has been used by the experts in the field of military and widely for astro-photography for a long time. Digital photography makes it real fun and easy to capture photographs in IR and that alone can be compelling reason to try IR photography as a hobby and a new avenue to experiment.

The most common IR bandwidth that will of interest to us is wavelengths between 700 to 1000 nm. This Near Infra Red (NIR) range is commonly captured by modern day cameras; both point and shoot as well as D-SLR.

In the years gone by, there was IR film used by yesteryears photographer to capture IR photographs. The IR camera rolls being more sensitive to light; require special handling in the dark-room, making the process cumbersome and daunting for even the most experienced ones.

IR Enabled Camera:

In some of the modern day digital cameras, there is an additional special filter over the image capturing sensor, that blocks most of IR light and allows only visible light to pass through. This filter is called IIRC – Internal Infra-Red Cut Off filter, which can removed by specialized training personnel in the select camera repair outlets. The resulting digital camera becomes a dedicated IR camera and cannot be used for conventional photography, thereafter. But, for the IR photography enthusiasts, this becomes a valuable possession and these cameras are much more sensitive to capturing wider range of IR spectrum and producing images of highest quality.

Post-Product IR Option:

 Since, not everyone wants a dedicated IR camera, the most popular option becomes to convert a ‘normal’ photograph to IR simulated one.

Here are the steps in one of the most popular editing software – Adobe Photo Shop:

1.       Using any D-SLR, capture a photograph in the B/W mode. Most, of the D-SLR cameras have this option. Converting a color image B/W in editing software, with result in loss of IR range covered.
2.       Use TIFF format instead of JPEG, to get best results. You can easily convert a JPEG to TIFF.
3.       Open the image file in Adobe Photo-Shop
4.       Open the Levels dialog window (Image > Adjustments > Levels) and adjust as needed by dragging black triangle just under the left edge of the graph and the white triangle just under the right edge of the graph.
5.       Review the changes in image, so that you get the look you want.
6.       The next step is to convert the file from RGB to Grayscale (Image > Mode > Grayscale). Click OK to discard the color information and create a file that looks like a black-and-white IR photo.

This is one of the simplest way to convert a B/W photograph to IR one. For higher quality results it is best to shoot in RAW mode of the digital camera and convert it to 16-bit TIFF.

Visit: Industrial Photographer for many commercial photographs

Composing Perfect Photographs

Composing Perfect Photographs

With easy prevalence of digital camera, taking photographs have become an almost spontaneous act, especially for youngsters armed with mobile phones with camera and very affordable point-n-shoot camera, at every instance of viewing or witnessing anything remotely ‘interesting’.

However, sadly the quality of the vast number of these photographs is poor not only from the technical aspect but also from compositional and aesthetical point of view. 
Group Photograph

Every photograph that is appealing to the viewer and eye catching must be well composed. So what is ‘composing’ all about?

A well composed image / photograph is the one that adheres to the basic principles of photography in terms of quality & quantity of light, angle of subject vis-à-vis photographer, location, ambience in which the photograph is taken.

One of the most important factors in composing a good photograph is light. After all, photography is all about light. The word photograph is derived from two Latin words – photos meaning light and graphos meaning writing / drawing! The following points have to be kept in mind:

  •  What is the source of light? Is it sunlight or artificial light?
  • Can the source be manipulated to compose the photograph?
  • Is the subject required to be evenly lit?
  • Is the exposure correct for the intensity of the light?
  • Can this photograph be can in out-door location or vice versa?

The photographer will have to analyze all these factors and in-fact many more depending on the final results desired or visualized. With all these variables, it does an challenging aspect to take a well composed photograph.

Let us take an example of taking a photograph, taken during evening / morning hours. The hour or so, before and after the sunset and sunrise respectively is known as ‘golden hour’. The reason being that, during this period, the light is soft resulting in soft diffused shadows and the climate generally being more pleasant, the scenes are more serene looking and eye pleasing, as compared to any other time of the day, when the sun is up in the sky, resulting in squinting of the subjects eyes along with other discomforting factors like sweat etc. due to bright sunlight and increased mercury levels.

With soft sunlight falling evenly on the subject, the photographer with his / her back to the sun can take some well composed photographs with best results from prime lens that have fixed focal lengths, mounted on a Digital SLR camera. For best results, it is highly desirable to mount the camera on a sturdy tripod, thereby preventing any camera shake what so ever.

The same principles can be applied while on vacation with friends and family to take photographs near monuments, tourist places and group photographs. The industrial photographs may or may not have people as the central characters and focus can be placed on capturing the location only.

Another popular way to take well compose photographs is under overcast skies! Most of the photographers shy away from clicking in this situation, but it does not always rain when clouds are covering the sun. With diffused sunlight, there are no deep and dark shadows to worry about and the result is an eye pleasing photograph.

The amount of expertise required for composing a well balanced photograph is studio setup is another challenging and specialized field of studio portrait photography. 

Check out some well compose photographs by industrial photographer - Pashminu 

Saturday, April 21, 2012

Commercial Photographer in Mumbai

One of the most popular genres of photography is commercial photography.

Commercial photography is generally undertaken by professional photographers who have devoted considerable amount of time, efforts and finances in developing the art as per their personal choices as well as the requirements of their clients. The various genres of commercial photography include fashion / glamour photography, events photo-shoots, corporate events, conference meets, banquets etc.

A very popular and common commercial photography assignment under taken by the professional photographers is wedding photography. Generally, this involves covering just the wedding day but other important rituals and functions preceding the wedding day.

In the pre-digital days, it was a daunting task to undertake a photography assignment. The limitations of olden camera equipment, heavy lenses and the fact that there was no room for error, led only the “real” photographers doing the best of the jobs. With advent of digital photography, the dynamics of the entire commercial photography underwent a paradigm shift.

The entire lineage of old studios with dark rooms, chemicals and staff were replaced with the digital darkroom software like Adobe Photo Shop, Apple Aperture etc. While these two remain the most popular editing software, there are plethoras of free editing software available online that many of the amateurs prefer due to the daunting costs of commercial editing software and flexibility to experiment and learn with minimum / least cost.

A commercial photographer today is equipped with: digital camera typically above 18 Mega Pixels, dedicated external strobe flash, light weight tripod, memory cards and sometime external flood lights. The most expensive set of equipment is generally not the camera, but the range of lenses required to cover an event or complete commercial assignments that require a wide range of subjects to be covered. The best example being, the industrial photography assignments in which the photographer is expected to capture the top-management photo-shoots as well as the industrial processes which may involve the making of parts, melting of steel, foundry photography.

Commercial photography, although challenging may not be that well paying, as many of the clients fail to understand the efforts involved in the actual photo-shoot followed by hours of post-product and editing done on the images to make them appealing to the target audience. The most common usage of the commercial images is magazine, brochure, product catalogues and the client’s web site and presentations.

For each of the final platforms on which the photograph is going to be delivered the editing and post-processing requirement changes variedly. For example, if the final output platform is going to be website of the client there is no need of working on the print quality images, resized images which cover the entire project will suffice.

Commercial photography offers many practical and logistical challenges for the photographers. The industrial photographers are required to know the location, time and have to study the various angles at which the photograph can be captured. Sometimes, on location photography may be done in the night, when there is lot of external artificial lighting setup for giving the optimum effect.  

Visit examples of commercial photography by  Industrial Photographer 

How photographs are read

The old age adage, ‘A picture is worth a 1000 words’ has been true from time immemorial. The adage, had been derived long before the advent of photography as we know it, in fact it is even older than the invention and evolution of photography. The earliest, references point to the Renaissance period artists who painted on canvas, paper etc. using various drawing materials like charcoal, water colors, oil paints etc. 

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio. 

In modern parlance, in this digital age and with easy and affordable availability of digital cameras there are millions and millions of photographs been “taken” by general public, amateurs and professionals on varied subjects and locations. With almost, no thought given to the technical and aesthetic aspects of the photography, people just click images, which are generally mundane in nature to say the least. This results in disappointment for the viewer as well as the photographer, why?

The answer lies in how the photographs are read by the viewer. What is being conveyed by the image, where it is displayed on screen or printed on standard 4”x 6” photography paper, is important? Why do most of the photographs “fail” to communicate anything and generally assigned to be only archived in the hard disk and almost never visited again?

There is a deep connection between the photographer and the photographed image. What the photographer wants to convey is very evident by the medium of his photography. But does this message get translated to high-impact emotion to the viewer? In most of the cases, the answer is NO.

The interpretation of every photograph depends on various factors, mood of the viewer, location, presentation, medium and manner in which the photograph is displayed and where it is being displayed. It is a well know fact that human interpretation of a same object changes dramatically due to ambience and location. For example, a viewer’s experience after going through an exhibition being held in a high end art gallery will be very different than viewing the same photography exhibition held for a charity organization.

The emotion conveyed by the photograph has to be conveyed to the viewer in the best possible manner for the highest impact. The photographs are read in conjunction with various other factors as illustrated above but there is one aspect that helps a photographer to communicate effectively is to ‘capture’ photographs that are minimalistic in nature, clear to human eye, free from technical photographic flaws and draw the human eye from edge to the central figure in the photograph and then again view the entire photograph in its totality.  

In addition to the above points, in many cases, photographers add caption / title to the photograph with is a good idea to guide an uninitiated viewer towards the subject of the photograph. Although, most of the times, captions are adequate, there are some photographers who supplement their photographs with description and their own interpretation of the situation. There being no standard practice in displaying photographs, it is completely at the discretion of the photographer.

Although, a written word requires a reader knowing the specific language, there are no such boundaries on reading a photograph, which makes photography cross all manmade boundaries and reach out globally.

Read visually some of the best commercial images by Industrial Photographer

Friday, April 20, 2012

Challenges of Rule of Thirds

Challenges of Rule of Thirds

One of the most common “rules” that are applied by the amateur and professional photographers is the Rule of Thirds.  The rule of thirds, states that ideally the subject of the photograph should be at the junction of any of the four lines that divide an image in nine sections.

Check out more industrial photographs, corporate videos and industrial videos from Digital Studio. 

While, this rule along with rule of Golden Mean have been practiced for a long with and advocated in many articles and books, in real life situations, they become inhibiting factors.

On an average, when photography is done for friends and family, there is no scope of applying these rules. Even in the commercial and industrial photography, there requirements are very much difference and in-fact, most of the situations demand ‘breaking’ of these rules and delivering as per the brief given by the client.

One type examples is the genre of corporate photography, in which photography assignments are given to professional photographers to photo-shoot the top brass of an organization. All the subjects have to be bang in the middle of the photograph and there is little or no extra space to apply the rule of thirds.

The main area of application of the rule of thirds is the fine art photography. Fine art photography is the genre of photography in the photographer has the complete freedom to express his creativity as best he thinks is appropriate to hi target audience.

In nature photography, say of animals and birds, getting the subject at any of the four points of ‘interest’ as enumerated in the rule of thirds is not just difficult but also not desirable. Imagine, a photograph of an eagle flying in the sky with 60% of the photograph filled with ‘empty’ blue sky and the main subject of the photograph the eagle in this case relegated to one of the corners.  

One of the best manners to overcome the challenges is to ‘practice’ breaking it with innovative composition and other photography techniques to highlight the subject and yet no make the photograph contrived. One of the worst practices is to adhere strictly to the rule even at the price of composition and overall aesthetic appeal of the photograph.

Although, aesthetically the photographs look “balanced” there is always the danger of keeping the main subject of the image way off the intersections, relegating the subject to a corner and leaving too much of empty space. This results in somewhat awkward looking photographs and leaves a feeling of incompleteness in the overall visual impact of the photograph.

The challenging aspects of the Rule of Thirds, have been overcome by all great photography legends, who deliver not only world class results but also generate great interest in their work from the critics as well as the target audience. The truly great artists transcend all geographic boundaries and become legends. 

Visit: Industrial Photographer  for many Rule of Third adhered images.